Hi! I’m Julie, and I’m a freelance digital strategist, focusing on writing and user experience while I operate a native garden design business called Blooms to Bees. (My freelance work pays the bills while my gardening business grows.) As a consultant, I’ve been able to apply 15+ years of experience working on website and app projects, large and small, for giant corporations and for small businesses.
I work with businesses that want their websites and digital properties to reflect their expertise and serve as one of their best tools for attracting right-fit clients and customers. I help my clients understand their customers’ needs, the market they operate in, and their own strengths and capabilities for digital work, so the strategy has the best chance of achieving business goals.
Market and user research
Website copy
Case studies
Email newsletters
Articles and blog posts
Content for Google business listings and social profiles
Social media posts
On-page search engine optimization
Rates:
Project discovery/new client intake starts at $250.
Content strategy (includes on-page SEO and copywriting) starts at $300 per page.
Articles, blog posts, and case studies start at $400.
“What sets Julie apart is her front-to-back mastery of web content — she excels in the creation of content as well as the structuring of the site to provide optimal user experience. Strong writers are valuable. Information Architects are essential. Architects that understand, or can create good content can turn a website into an experience.”
I also help businesses develop thought leadership content. What is thought leadership content? Fresh ideas and industry insights. Original points of view. Unique perspectives, grounded in the client’s expertise and years of experience. It’s also tough to do—the internet doesn’t need one more hot take. For years, I’ve crafted lead-generating content that garnered thousands upon thousands of clicks. Whether you’re investing in original research or industry surveys, or providing valuable guidance to your customers, I help clients become the go-to experts in their fields.
Rates: Priced per project. Examples range from $500 to ghostwrite an article or $4,000 for an industry survey.
Original research
Industry surveys
Expert guides
White papers
User Experience isn’t limited to making something look good in Figma, or whatever the tool of the moment is. Done well, it’s pragmatic problem-solving that gives visual designers and developers reliable blueprints for the build.
I’ve helped clients across health care, manufacturing, and nonprofits better understand their users’ needs, behaviors, and thought processes, gathering insights firsthand through interviews, surveys, observations, and analytics. I’ll examine the approaches of others facing the same challenges and learn from their successes and mistakes. By combining these findings with your business goals, I’ll develop informed strategies that will set your project up for success.
From the big picture to the tiniest interaction, I’ll help you capture functionality and requirements to deliver the optimal user experience. In addition, I’ll collaborate with your development team to ensure the solution is technically feasible and within your budget. Throughout this process, I’ll run usability tests with your users to fine-tune the solution.
While I occasionally work directly with organizations, my typical UX engagements are as a subcontractor for agencies and development studios.
Rates: Starting at $150/hour
User interviews and observations
Market research
Competitive research
Data analysis
Surveys
Personas
Journey maps
Requirements gathering
Information architecture
Content strategy
Sitemaps
Wireframes and prototypes
Usability testing
“Julie has the rare ability to bring chaos to order. She tackles the challenges of complex large scale websites and less complex but more nuanced websites with ease.”
Let’s work together! Drop me a note about your project and I’ll get back to you.
*Required field
