Hi! I’m Julie, and I’m a freelance digital strategist, focusing on writing and user experience while I operate a native garden design business called Blooms to Bees. (My freelance work pays the bills while my gardening business grows.) As a consultant, I’ve been able to apply 15+ years of experience working on website and app projects, large and small, for giant corporations and for small businesses.
You need to make something happen—perhaps a website, an app, or a digital marketing strategy. You think you know what your users need, but have you really spoken with your customers or people in your target market recently?
I’ve helped clients from health care and manufacturing to the performing arts better understand their users’ needs, behaviors, and thought processes. Together, we’ll gather information first-hand through interviews, surveys, observations, and sifting through the analytics. We’ll examine the approaches of others facing the same challenges and learn from them.
By combining these insights with your business goals, we can develop informed strategies that will set your project up for success.
User interviews and observations
Market research
Competitive research
Formative usability testing
Web analytics/data analysis
Surveys
Personas
Journey maps
“Julie has the rare ability to bring chaos to order. She tackles the challenges of complex large scale websites and less complex but more nuanced websites with ease.”
User Experience isn’t limited to making something look good in Figma, or whatever the tool of the moment is. Done well, it’s pragmatic problem-solving that gives your visual designers and developers reliable blueprints for the build. From the big picture to the tiniest interaction, I’ll help you capture functionality and requirements in service of the optimal user experience. In addition, I’ll collaborate with your development team so that the solution is technically feasible and fits your budget. Throughout this process, I’ll run usability tests with your users to ensure the solution excels.
Requirements gathering
Information architecture
Content strategy
Sitemaps
Wireframes and prototypes
Usability testing
I started my digital career as a web copywriter, and my pen hasn’t stopped since. My deep understanding of your users and your competition informs everything I write, whether it is website content guided by search engine optimization strategy, thought leadership articles to increase brand awareness, or whitepapers and downloads to generate leads. Want a few samples of my work? I designed and wrote this annual industry survey. I conducted original research and transformed it into widely shared thought leadership. I created ebooks, website copy, and case studies. And, I write an email newsletter (200 issues and counting) about native gardening.
Website copy
Blog posts
Email and newsletter copy
Case studies
Whitepapers and ebooks
Knowledgebase articles and user guides
UX copywriting
“Commitment to excellence, drive to solution, creativity, and strategic mindset are qualities that distinguish Julie as a leader and role model.”
Prior to my freelance consulting business, I worked in user experience, project management, and copwriting at Sparkbox, Highmark, Elliance, and BarkleyOKRP. In 2015, I completed my MBA with highest honors from Duquesne University in Pittsburgh, Pennsylvania. In nearly two decades of working at digital agencies and with large IT organizations, I’ve tackled problems big and small. I’m ready to solve yours.
Master of Business Administration
Duquesne University
B.A. English Literature and Creative Writing
Seton Hill University
Let’s work together! Drop me a note about your project and I’ll get back to you.
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