Quantitative Usability Testing to Test Your Design's ROI

Most in the digital community are already familiar with traditional usability testing—where five to 10 users are recruited to think aloud while they use a website to accomplish tasks. But, there are even more techniques in the UX professional’s arsenal to gather usability metrics and insights. One very valuable (and very affordable) technique is to use an unmoderated first click test to run a design comparison study.

In this article, I'll explain why you need to comparative test your designs, and how to get started.